Meanwhile, the identical data show that the amount of end users that marketers could get to with advertisements on YouTube in Hong Kong remained unchanged amongst Oct 2023 and January 2024.

Hong Kong is having the considerable branch banking method flexibility to disseminate data on the exterior place having a timeliness of multiple month.

On the other hand, as we pointed out in the Fb section above, modifications inside the audience reach figures posted in Meta’s advert scheduling applications never automatically correlate with Total alterations in its platforms’ active consumer bases.

On a quarterly basis, the company’s data also expose that the dimensions of Instagram’s ad audience in Hong Kong remained unchanged between October 2023 and January 2024.

For a result, alterations in advert get to may not necessarily indicate any improve from the platform’s In general consumer foundation.

Notes: Meta’s promotion sources only publish viewers gender data for “woman” and “male” people.

Even so, Observe that LinkedIn’s advertising and marketing applications publish viewers access data based on total registered members, rather then the month-to-month Lively customers that form The premise of your advertisement get to figures revealed by most other social networking platforms.

However, it’s essential to strain that these marketing attain figures usually are not similar to regular active person figures, and there may be meaningful differences concerning the dimensions of X’s advert audience and its whole active website consumer foundation.

You’ll also obtain the entire Digital 2024 report for Hong Kong during the “full report” part beneath, but we’ll commence by taking a look in the essential headline figures for Hong Kong this 12 months.

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These headline stats provide an excellent overview of the “point out of digital” in Hong Kong, but so as to sound right of how digital trends and behaviours are evolving, we must dig deeper into the data.

The initial introduced figures are termed "advance estimates". The advance estimates consist of the real expansion of Over-all GDP and its important expenditure parts. When additional data develop into readily available, the progress estimates is going to be revised.

If you would like check irrespective of whether This is certainly our most up-to-date report for Hong Kong, or for those who’re searching for data on digital trends and behaviours in Hong Kong for preceding years, yow will discover DataReportal’s full assortment of reports on Hong Kong by clicking right here.

Nevertheless, it’s important to stress that these promotion attain figures are usually not the same as the month-to-month active customers figures that Meta reports in its Trader earnings announcements, and they really should not be interpreted as a result.